This week, I spent time with Jay Abraham – a legendary strategic marketing expert, author, and executive coach – during a film shoot, which I am co-producing) that will document his life and business.

Yesterday, I wrapped up a small, intimate gathering at his home listening to Jay talk about his philosophies and business advice. What struck me most over the last few days was this: He advocates Socrates who once said “a life unexamined is not worth living.” And his advice in business is “a business unexamined is not worth owning.”

The takeaway is this:

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