These days it seems like all the pundits are talking about “the new normal.” I guess that means the “old” normal is gone and the way things are now is becoming the “new” normal. I don’t know about you, but nothing about today feels “normal” to me. It just feels strange. The definition of normal is “usual, typical, and expected.” There is nothing usual, typical, or expected in the times we live in today. So, stop expecting life to act that way. Stop expecting your business to get to some semblance of normal. Expect turbulence like you have never seen over the next several years. We are not in a “new normal.” We are in an “unnormal.” Expect “unnormal” to cause disruption and chaos on a grand scale.
We Are Not In “The New Normal”
