The seemingly never-ending fall of an American Icon resulted in another 80 stores closed recently. Why did this happen and what can you learn from it?
- Sears leadership chose to ignore all the warning signs. These signs are always subtle at first. Margins begin to slip. And while they are slipping, the leadership buys into the age-old sales argument that the next quarter will be better. Don’t ever buy into that. Don’t ever let more than two quarters slip before you dig in and start changing things up.